Interested in becoming a sponsor of Radio Free Roanoke? Click here to contact us.

Underwriting has many of the advantages over paid advertising. Consider the following:

• Radio reaches more adult consumers over all other media at 93% weekly reach.
• Community radio has a more diverse listening audience, so that you can reach more people than with a single format station.
• Underwriters’ messages are more likely to be heard. While 79% of listeners change the station when a commercial block comes on, listeners are more likely not to be bothered by the messages of underwriters.
• Underwriters are held in higher regard than advertisers; They are attributed the same values as the station they support, called the “halo” effect.
• Community radio is more trusted than mainstream media. Lei Guo (2017) reports “community radio continues to be relevant in today’s digital era… [people] consider community radio as the most trustworthy.”
• Your support is tax deductible!

1. Pew Research Center, 2017; 2. Neilson Reports, 2018; 3 .The Pandora/Added Value Survey, 2012;; 4. NPR’s Underwriting Research Project, 2013

Underwriting identifies but does not promote. Underwriting CAN include:

• The name of the underwriter
• The underwriter’s products &/or services
• The corporate slogan (if not promotional)
• The location of business
• The telephone number
• The web address

Underwriting CANNOT include:

• Qualitative language (e.g., best or lowest)
• Price or value information
• Solicitation of direct consumer response

Please consider underwriting Radio Free Roanoke, WROE-LP 95.7. By funding our operating costs, your underwriting helps support these goals:

• To provide our audience with high-quality programming that is both entertaining and educational.
• To give a voice and provide media access to the diverse populace of the Roanoke Valley, especially underserved communities.
• To support and promote the vibrant local music scene that is in Roanoke.